COOKIE POLICY
Last Updated: September 17 2025
This Cookie Policy (the “Policy”) is designed to assist you in understanding how and why Coulter Ventures, LLC d/b/a Rogue Fitness, which also owns Reflex Fitness, LLC (collectively, “Rogue”) uses cookies and other similar technologies (“cookies”) on our website roguefitness.com and on any webpage, mobile app, or other service linking to this policy (collectively, the “Site”).
Cookies and Similar Technologies
A cookie is a small text file that a website saves on your computer or mobile device when you visit the Site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Site or browse from one page to another.
We use session cookies and persistent cookies. Session cookies are temporary and usually last for the duration of a single session. They are deleted or removed when you close your browser. Persistent cookies are stored on your device until they expire on a set date, or until deleted manually.
We also use similar technologies, such as web pixels and local storage. We include these technologies when we refer to “cookies” in this policy.
How Rogue Uses Cookies
We use cookies to make this Site work properly, to increase its functionality and efficiency, to analyze how you use our Site and improve it, and to tailor the content and information that we display to you (including targeted advertisements).
Below please find information and details about the four categories of cookies we use:
Strictly Necessary Cookies
These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the Site may not function.
| Owner | Provider | Purpose | Duration |
| Affirm | Rogue Fitness | Affirm uses various cookies to check browser settings, detect fraud, and provide continuity in checkout attempts, including checkout_continuity_service, tracker_device, and session. | Session up to 1 year |
| Affirm | Affirm | Affirm uses various cookies to check browser settings, detect fraud, and provide continuity in checkout attempts, including cookietest, affirm-csrf-token, and t_v2_s. | Session |
| Bazaarvoice | Rogue Fitness | Bazaarvoice uses cookies for the purposes of displaying customer reviews, including BVBRANDSID, BVBRANDID, and bv_metrics. | Session up to 1 year |
| Cloudflare | Rogue Fitness | Cloudflare uses various cookies to manage bots and authenticate users and trusted web traffic, including __cf_bm, __cfruid, and _cfuvid. | Session |
| Post Affiliate Pro | Rogue Fitness | Post Affiliate Pro uses a cookie called PAPVisitorId to support contractual business relationships. | Up to 1 year |
| Rogue Fitness | Rogue Fitness | Rogue Fitness uses various cookies to maintain user sessions and protect against fraud, including session_id and test_rudder_cookie. | Session |
| WordPress | Rogue Fitness | WordPress uses cookies for web functionality and to store authentication details, including wordpress_google_apps_login. | Up to 1 year |
| Zendesk | Rogue Fitness | Zendesk uses cookies to support website functionality, such as zte2095. | Session |
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our Site. For example, we may analyze which pages are the most and least popular and see how visitors move around the Site.
| Owner | Provider | Purpose | Duration |
Rogue Fitness | Google Analytics uses performance cookies, such as _ga and _gclxxxx, to provide statistical data on how a visitor uses the website. | Up to 2 years | |
| RudderStack | Rogue Fitness | RudderStack uses cookies for the purposes of storing the referrer URL and actions performed on the website, including rl_page_init_referrer, rl_page_init_referring_domain, rl_session, rl_group_id, rl_anonymous_id, and rl_group_trait. | Session up to 1 year |
Functional Cookies
Functional Cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Owner | Provider | Purpose | Duration |
Rogue Fitness | Google uses cookies to help track signup commissions for the affiliate program, such as _gd. | Session | |
| RudderStack | Rogue Fitness | Rudderstack uses cookies for the purposes of storing authentication tokens and keeping track of the events in progress, including rl_auth_token . | Session |
Segment | Rogue Fitness | Segment uses cookies to help analyze the domain visited, such as __tld__. | Session |
| Zendesk | Zendesk | Zendesk uses a cookie, __zlcid , for the purpose of identifying a device across visits and chat sessions. | Session |
| Zopim | Rogue Fitness | Zopim uses cookies to identify devices used across chat sessions, including __zlcmid and __zlcstore. | Session |
Targeting Cookies
The following cookies may be used on our Site by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Site, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Site as well as other sites. For example, they're used to detect when you click on an ad and show you ads based on your social media interests and browsing history.
We and third parties use social media cookies to show you ads and content based on your social media profiles and activity on our Site. They’re used to connect your activity on our Site to your social media profiles so the ads and content you see on our Site and on social media will better reflect your interests.
| Owner | Provider | Purpose | Duration |
Google | Google uses cookies for the purpose of providing ad delivery or retargeting and storing user preferences, such as NID and __Secure-YEC. | Up to 13 months | |
| Meta | Rogue Fitness | Meta uses a cookie associated with Facebook called _fbp, which serves the purpose of storing and tracking visits across websites. | 2 months |
| RudderStack | Rogue Fitness | RudderStack uses cookies to collect data on visitors’ behavior and interaction to optimize the website and for advertising and marketing purposes, including rl_trait and rl_user_id. | Session |
| YouTube | YouTube | YouTube uses cookies, such as VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA, __Secure-ROLLOUT_TOKEN, TESTCOOKIESENABLED and YSC, to collect user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising to web visitors across a broad range of other Google websites. | Session up to 5 months |
How to Control Cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
Changes to this Policy
If we update this Policy, we will post the revised Policy to our Site and update the “Effective Date” above to reflect the date on which the new Policy became effective.
Contact Us
If you have any questions about this Policy, please contact us in the following ways:
By Email: privacy@roguefitness.com
By Phone: (614) 358-6190
Website: https://www.roguefitness.com/contact-us